Athletics Email Marketing Coordinator (Finance)

We are seeking a highly motivated and detail- oriented Email Marketing Coordinator to join the Bulls Branding Agency, the agency of record for the South Florida Athletic Department.

The Athletics Email Marketing Coordinator will focus on developing and executing targeted email and mobile marketing campaigns to drive ticket sales, increase fan engagement, and support overall revenue goals. The ideal candidate will have experience with email and mobile marketing strategy, audience segmentation, automation, and performance analysis. Experience with mobile marketing platforms and customer journey optimization is a plus.Minimum Qualifications:

• Bachelor's degree -OR- equivalent combination of education and experience. 2+ years of related experience.

Preferred Qualifications:

• Degree in Marketing, Advertising, Business, Sports Management, or a related field
• Experience in email and mobile marketing (preferably in college athletics)
• Experience with email and mobile marketing platforms (Ticketmaster experience preferred).
• Strong analytical skills and ability to interpret data to adjust and improve campaign performance.
• Excellent organizational and project management skills with the ability to manage multiple projects under tight deadlines.
• Strong communication and collaboration skills.

FLSB1310 Equivalency:
4 years of directly relevant experience may be substituted for bachelor's degree.
6 years of directly relevant experience may be substituted for master's degree.Working at USF
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With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF's rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida's best large employers, ranked No. 1 among the state's 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.
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About USF
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The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF's Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu .
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Compliance and Federal Notices
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This position may be subject to a Level 1 or Level 2 criminal background check.
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Applicants have rights under Federal Employment Laws :
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Family and Medical Leave Act (FMLA)
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Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.

• Plan and execute a strategic email and mobile marketing plan to promote ticket sales, fan engagement, and special events.
• Create and schedule targeted email and push notification campaigns, including pre-sale announcements, game-day updates, promotional offers, etc.
• Ensure campaigns are accurately delivered on time and aligned with South Florida athletics' marketing goals.
• Work with the CRM Manager to manage subscriber lists and audience segmentation.
• Help track campaign performance and adjust targeting strategies based on fan engagement.
• Analyze key performance metrics and provide regular performance reports and actionable insights for campaign optimization and effectiveness.
• Monitor campaign results and provide insights to improve engagement and effectiveness.
• Support Athletic Brand testing to optimize messaging, design, and timing.
• Manage and maintain email campaigns' sponsorship elements
• Assist in designing and editing basic graphics for emails and push notifications.
• Performs other duties as assigned.