Social Media Content Strategist (Finance)

The Social Media Content Strategist will be pivotal to the University Communications and Marketing department in reaching its targeted goals related to brand reputation and affinity. This position will report to the UCM Senior Director, Social Media. Social Media Content Strategists are responsible for developing and implementing content strategies to enhance brand awareness, increase engagement, and drive traffic on various social media platforms. They analyze data and trends to create relevant and compelling content that resonates with the target audience. Additionally, they collaborate with marketing teams to align social media content with overall marketing goals and objectives. A successful social media content strategist possesses strong communication skills, creativity, analytical thinking, and a deep understanding of social media platforms and trends.Minimum Qualifications:

Bachelor's degree -OR- equivalent combination of education and experience.
Minimum of 2+ years of related experience.

FLSB1310 Equivalency:
4 years of directly relevant experience may be substituted for bachelor's degree.
6 years of directly relevant experience may be substituted for master's degree.

This position may be subject to a Level 1 or Level 2 criminal background check.

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Contact the USF ADA Lead ( hr-ADA-Request@usf.edu ) to coordinate your accommodation request.The University of South Florida is a high-impact global research university dedicated to student success. Over the past 10 years, no other public university in the country has risen faster in U.S. News and World Report's national university rankings than USF. Serving more than 50,000 students on campuses in Tampa, St. Petersburg and Sarasota-Manatee, USF is designated as a Preeminent State Research University by the Florida Board of Governors, placing it in the most elite category among the state's 12 public universities. USF is a member of the American Athletic Conference.
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Working at USF
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With more than 16,000 employees at USF, the University of South Florida is one of the largest employers in the Tampa Bay region. At USF you will find opportunities to excel in a rich academic environment that fosters the development and advancement of our employees. We believe in creating a talented, engaged and driven workforce through on-going development and career opportunities. We also offer a first class benefit package that includes medical, dental and life insurance plans, retirement plan options, tuition program and generous leave programs and more.
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To learn more about working at USF please visit: Work Here. Learn Here. Grow Here .

• Develop and implement concise, engaging, and platform-specific social media posts for USF's enterprise channels (Facebook, Instagram, LinkedIn, X)
• Create original, social-first content (photos, videos, reels, graphics, copywriting) tailored to platform and audience
• Utilize strong copywriting/editing skills to optimize written and digital content for the social media space
• Curate content from internal and external units/sources (i.e. regional campuses, colleges, athletics, health, alumni association, foundation, community partnerships, news outlets, etc.) that align with brand, department, and overall university goals
• Effectively implement digital content across owned social media channels
• Immerse in all aspects of social media best practices - including platform capabilities, identifying trends, and creative content concepting specific to owned channels
• Collaborate with content producers to generate original and repurposed content, combining data driven results with creativity and best practices
• Utilize owned social media tool(s) to help maintain, monitor, and track social media analytics
• Specifically track post and page performance across @usouthflorida's channels, measuring KPIs to identify new opportunities for maximizing overall social media performance