Senior Product Marketing Manager (1698) (Finance)

About Coresite

At CoreSite, we empower a more connected future through high-performance data centers and interconnection solutions. Recognized as a trusted partner in digital transformation, our strategically located facilities and innovative services enable businesses to connect, collaborate, and grow in an ever-evolving technological landscape.

Our culture is defined by operational excellence and a relentless drive for innovation. We foster a collaborative, inclusive environment where every team member is valued, wins are celebrated as a team, and ownership is part of our DNA. At CoreSite, we're not just building state-of-the-art infrastructure-we're creating a community of forward-thinkers committed to solving complex challenges and delivering exceptional customer experiences.

At CoreSite not only are we Committed to Excellence, but we also Build Connections, Own It, Do the Right Thing, Have Fun, and Win as a Team. Join us and be part of a team that is shaping the future of digital infrastructure while nurturing your professional growth and success.

Product Marketing Manager Role:

As a member of the company's Marketing team, the Senior Product Marketing Manager will serve as a product and marketing expert, translating insights from prospects and internal teams into impactful initiatives that generate pipeline, support sales, and drive successful product launches. The Senior Product Marketing Manager will use their passion for technology, a strategic mindset, and expertise in audience segmentation and targeting to help shape and execute marketing efforts.

The Senior Product Marketing Manager plays a critical role in driving go-to-market ("GTM") strategies and accelerating the adoption of CoreSite's colocation and interconnection products. Positioned at the intersection of Product, Marketing, Sales, and Engineering, the role requires a strong grasp of both customer needs and technical capabilities to effectively collaborate across functions, as well as the ability to operate with a high-level of autonomy. Working closely with the Vice President of Marketing, Sales Development, and technical stakeholders, this role will help define and build the product marketing function at CoreSite with ownership of key areas such as strategic program planning and execution.

Duties:

• Serve as the product expert, collaborating closely with Product, Engineering, Sales, and broader Marketing teams to ensure alignment and consistency in messaging and strategies.
• Develop clear, compelling, and effective sales and partner enablement training materials (e.g., battlecards, demos, presentations, frequently asked questions, and trainings) that simplify CoreSite's complete suite of interconnection solutions for non-technical audiences.
• Establish and maintain a competitive intelligence program that informs GTM strategies, shapes product positioning, and empowers the Sales team with data-driven, actionable insights.
• Drive cross-functional alignment between Marketing and Sales teams, ensuring product marketing programs support pipeline generation, sales engagement, and new customer acquisition.
• Direct and lead important business-critical initiatives responsible for increasing annual product revenue and influencing marketing budget investment decisions.
• Direct and lead cross-functional product launches, from inception to execution.
• Define, design, build, and scale repeatable marketing and sales playbooks, competitive programs, and high-quality technical content, ensuring they align with corporate marketing objectives, brand guidelines, and product value propositions.
• Lead customer and prospect segmentation initiatives by continuously enhancing customer profiles and buyer personas.
• Partner closely with demand generation teams to develop and execute highly targeted, compelling colocation and interconnection marketing campaigns.
• Partner with Vice President of Marketing and Sales Development to manage company's analyst relations function by responding to industry research analyst inquiries, collaborating with technical experts to build briefing materials, regularly monitoring and reporting on key research notes and reports.
• Create a structured competitive reporting framework to deliver regular insights and strategic readouts to Marketing department leaders and key stakeholders.
• Promote and demonstrate the behaviors consistent with CoreSite's culture and core values.

Knowledge, Skills and Abilities:

• Ability to thrive in a hybrid work environment, with regular on-site presence of up to two days per week.
• Flexibility to travel up to 25%, with the potential for increased travel or in-office presence as business needs evolve.
• Strong understanding of cloud, network, and/or colocation solutions, with the ability to translate technical concepts into customer-facing value.
• Excellent interpersonal, verbal, and written communication skills, with the ability to articulate complex concepts clearly and concisely to diverse stakeholders.
• Experience creating a wide range of marketing assets, including compelling sales enablement materials, clear and concise presentations, battlecards, demo videos, event and/or webinar content, and integrated marketing campaigns to support new product introductions.
• Data-driven mindset, with the ability to leverage data analytics and insights to shape strategies and consistently exceed key marketing metrics.
• Excellent organizational, analytical, and quantitative skills, with strong attention to detail and the ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment.
• Skilled at building strong cross-functional relationships, with the ability to collaborate effectively across teams and align with stakeholders across multiple U.S. markets.
• Highly collaborative and execution-oriented, with a willingness to execute on and drive tactical initiatives forward.
• Confident public speaker, capable of delivering effective product presentations to audiences of all sizes.
• Adaptable and proactive, with the ability to take ownership of new projects and lead effectively in ambiguous or evolving environments.

Education/Experience:

• Minimum of 10 years of product or solution marketing experience, preferably within the technology, cloud, networking, or data center industries.
• Salesforce and HubSpot experience preferred, with familiarity other marketing automation and customer relationship management tools a plus.
• Experience developing product positioning, messaging, and technical content to support GTM strategies across diverse product portfolios and multiple target customer segments.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the job's essential functions. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the job's duties, the employee is occasionally required to stand; walk, sit, use hands to handle or feel objects, reach with hands and arms, climb stairs, balance, stoop or kneel, talk, and hear. The employee must occasionally lift and/or move up to 25 pounds. Ability to travel is required.

Compensation:

Compensation for this role includes a base salary between $140,000 and $158,000 annually, as well as performance-based commission and equity.

Posting Timeline:

This role is expected to be posted through July 10, 2025.Not only does CoreSite have a fun, team-focused work environment, but we also offer great benefits to all employees regularly scheduled to work more than 20 hours a week!

• First-day medical insurance through Cigna with generous premium cost coverage
• Dental insurance through Delta Dental
• Vision insurance through VSP
• Telemedicine through MDLive for Cigna
• Healthcare and dependent care flexible spending account (FSA) plans
• Health saving account (HSA) plans for employees participating in the High Deductible Health Plan
• Life, AD&D, short-term disability, and long-term disability insurance fully paid by the company
• Voluntary coverage benefits for supplemental life, critical illness, accident, and hospital insurance
• First-day eligibility for 401(k) savings plan through Fidelity, which includes an attractive matching company contribution with a 5% company match
• Discretionary annual bonus and equity incentive plan
• Employee stock purchase plan (ESPP) with a 15% discount
• 16 days of paid time off (PTO)11 paid company holidays and additional floating holidays
• Additional paid time off for school events, elder care, volunteering, bereavement, jury duty, voting, parental leave and disability leave
• Free parking or a company contribution toward a public transit pass

Additional Perks

• Wellness Reimbursement Program: Yearly stipend of $500 for employees and $300 for dependents, up to $800 total for the family
• Wellness Incentive Program: Participate in various wellbeing activities to earn up to $450 per year in cash incentives
• Technology Stipend: $100 monthly stipend.
• Educational Reimbursement Program: Work-related learning and development with reimbursement on qualifying degree programs, up to $5,250 per year
• Giving Back: Charitable donation matches up to $5,000 per year and nominate organizations for Company Foundation grants
• Financial Management: Access to financial coaching, digital tools and services to manage and pay student loan debt quicker
• Pet Insurance: Keep your furry friends healthy and happy
• Family Planning: Benefits and services related to fertility, pregnancy, menopause, adoption and surrogacy
• Employee Assistance Program: 24x7 service to support family, work, money, health, legal and life challenges
• Counseling and Caregiving Programs: Including access to mental health services, licensed counselors, and caregiving tools including membership for finding care.
• Referral Bonus: Receive a $3,000 cash bonus if referred candidate is hired and meets eligibility requirements
• Discounts: Discounts, cash back offers and perks on thousands of brands
• LinkedIn Learning Membership: Support your development when accessing LinkedIn's online library of courses and videos

General Statements -

Applicants must be currently authorized to work in the United States on a full-time basis. The employer will not sponsor applicants for work visas.

Please note that all offers of employment are contingent upon the successful completion of a background check and, where permitted by law, a 5-panel drug test conducted after the offer letter is signed, which will screen for THC, opiates, PCP, cocaine, and amphetamines. Thank you for your understanding and cooperation.

Applicant Privacy Notice: CoreSite is committed to protecting the privacy and security of personal information submitted by applicants. The California Consumer Privacy Act (CCPA) requires us to provide you information about our personal information handling practices. As a result, we're providing this Privacy Notice that describes how we collect, use, share, and update personal information from individuals who wish to be considered for employment with CoreSite. To read the Applicant Privacy Notice, please go to https://www.coresite.com/applicant-privacy-notice.

Unauthorized reproduction or distribution of this job posting on external sites is prohibited without prior written consent from CoreSite. We are not responsible for any postings or offers not originating from our official channels or approved partners.