Marketing Communications Manager (Marketing)
As the Marketing Communications Manager, you won't just manage content-you'll shape the narrative. This role is perfect for a strategic communicator with a storyteller's soul-someone who can transform business goals into meaningful, engaging messages across all channels. You'll lead the way in creating cohesive brand messaging across web, social media, PR, events, and campaigns, bring our brand to life for both consumers and businesses.
KEY RESPONSIBILITIES
Leadership
- Lead and manage the Marketing Specialist role ensuring the success of marketing programs including the planning and execution of all community events and social media.
- Work closely and in partnership with the Marketing Officer to launch projects, campaigns, and general marketing executions in an effective and cohesive way.
- Collaborate cross-functionally with internal teams and external partners to ensure cohesive and consistent messaging and brand voice.
- Strong proven ability to monitor communications performance metrics, analyze results, and adapt executions and strategies for optimal performance.
Brand Messaging
- Craft compelling, consistent, and impactful messaging across marketing channels including digital, print, social media, events, sales enablement, email, and product launches.
- Drive brand awareness, favorability, and consideration by communicating the brand value and story to the right audience, at the right time, with the right message.
- Partner with digital teammates to develop website content ensuring it aligns with personas and persona journeys and is optimized for SEO.
Social Media
- Develop cohesive social media strategies for organic engagement and optimize performance, ensuring consistency in voice, tone, and messaging that will attract our targeted personas across platforms including X, Facebook, YouTube, and LinkedIn.
- Initiate our presence on additional social platforms as it aligns with personas and prospect journeys.
PR & Events
- Lead PR initiatives including press releases, media outreach, and live media events.
- In partnership with the Market Specialist and area leaders, lead the planning and execution of all community events including event sourcing, contracting, execution of sponsorship benefits, event execution, equipment acquisition and maintenance, and event reporting.
- Attend, organize, and work community sponsored events as required, including occasional nights or weekends.
QUALIFICATIONS
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- 7+ years of experience in marketing communications, with proven success across social, PR, and digital content.
- Superior writing, editing, and verbal communication skills.
- Strong understanding of content strategy, media relations, and SEO.
- Ability to gleam meaningful and actionable insights from data.
- Ability to manage multiple projects in a fast-paced environment with attention to detail.
- Excel in creating email marketing campaigns that convert.
- Passion for events and the opportunity to engage with the local community coupled with expertise to succeed in communicating our brand message and value.
- Experience using social media management tools such as Sprout Social.
- Creative thinker with a strategic mindset and a passion for storytelling.
- Action-oriented, energetic, and welcomes challenges. Able to be a self-starter.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
