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Wagner Equipment Co.

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Rental Sales Representative (Sales)



Rental Sales Representative
Wagner Equipment Co. – El Paso Texas

Pay Rate: Base Salary + Commission
Compensation is based on education and experience.

Are you ready to be part of a high-performing, customer-focused team? At Wagner Equipment Co., we provide challenging career opportunities, extensive training, and the tools you need to advance and grow within one of the most respected names in the heavy equipment industry. Join us and thrive under Wagner's reputation for excellence.

Why Join Wagner Equipment Co.?

We are proud to offer a comprehensive benefits package that supports our employees both personally and professionally:

  • Paid Time Off (PTO): Up to 96 hours in your first year + 8 paid company holidays

  • Medical, Dental, and Vision Insurance

  • Life and AD&D Insurance

  • 401(k) and Roth 401(k) Retirement Plans – company contribution up to 7% for eligible employees

  • Tuition Reimbursement

  • Employee Assistance Program (EAP)

  • CEFCU - Citizens Equity First Credit Union access

  • Additional voluntary benefits: Unum Supplemental Life Insurance, Aflac Critical Illness & Accidental Insurance, ID WatchDog, and employee phone plan discounts

Position Summary:

As a Rental Sales Representative, you will play a key role in driving revenue growth by renting Caterpillar and allied equipment, selling merchandise, and promoting Wagner Rents' full range of equipment service capabilities. You will develop and manage customer relationships within an assigned territory, consistently delivering outstanding customer service and achieving monthly sales targets in rental revenue, consumable revenue, and market share growth.

Key Responsibilities: 

  • Conduct daily sales calls, maintain progress reports, and submit timely documentation

  • Develop and maintain weekly sales forecasts

  • Manage business-related expenses within company guidelines

  • Collaborate effectively with Wagner departments and personnel to support sales activities

  • Respond promptly to customer inquiries, including after-hours requests

  • Proactively research new leads and sales opportunities

  • Perform face-to-face cold calls and generate new accounts within assigned territory

  • Maintain and grow relationships with current rental and sales customers

  • Stay current on all Wagner Rents products, services, and rental offerings

  • Perform other duties as assigned by management

Qualifications:

Education & Experience:

  • High School Diploma or GED (required); College or Trade School coursework (preferred)

  • 5+ years of sales experience in the heavy equipment industry

  • 3+ years of customer service experience

  • 3+ years of sales experience (any industry)

  • 1+ years of administrative/clerical experience

Skills & Competencies: 

  • Strong organizational, communication, and reasoning abilities

  • Excellent customer service and relationship-building skills

  • Proficient with Microsoft Outlook, Word, and Excel (Intermediate level)

  • Product knowledge and safety awareness

  • Ability to perform data entry and handle multiple tasks efficiently

Physical Requirements:

  • Ability to stand, walk, sit, talk, hear, and use hands regularly

  • Ability to climb ladders or stairs

  • Ability to lift/move objects up to 32 lbs.

  • Work may include both indoor and outdoor environments, with loud noise levels at times

Additional Information

  • This position is subject to pre-employment screenings, including background checks, drug/alcohol testing, fit-for-duty assessments, and other job-related evaluations.

  • Job responsibilities may change at any time, with or without notice.

  • Wagner Equipment Co. is an Equal Opportunity Employer — EEO/AA/Veterans/Disabled.

Join Our Team and Build Your Future with Wagner!

 

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Rents

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